Here’s our round up of the best business and UX strategy links we’ve bookmarked recently. If you’re interested in learning from other people’s successes and failures, click on the “read more” link below.
Who needs UX Strategy? (UX Matters)
“If your company has multiple digital products and services, has access to substantial customer data, and has competitors that could take away market share, you need an overarching experience strategy to guide product and service design. Conversely, if your company is a startup with one or two products and an extremely limited runway before it runs out of cash, you should focus on developing a product strategy that is more fluid.”
Read the article: http://www.uxmatters.com/mt/archives/2015/08/who-needs-ux-strategy.php
20 Product Prioritization Techniques: A Map and Guided Tour (Folding Burritos)
This guide covering 20 popular product prioritization techniques:
A map, in the form of a Periodic Table to help you make sense of what each technique has to offer;
An overview of each method, with graphics and links to more in-depth resources;
5 commonalities and takeaways from all these methods.
Read the guide: http://foldingburritos.com/product-prioritization-techniques/
Themes: A Small Change to Product Roadmaps with Large Effects (UIE)
Learn how a subtle shift in approach when developing roadmaps can lead to substantial benefits that are impossible to ignore.
Read the article: http://www.uie.com/articles/themes/
How to build a product roadmap based on user research? (ShakeUP)
This article will give you a framework to help you to build a high level product roadmap based on your findings.
“It will help you to pick the most valuable projects with the right balance on the followings:
How important is it for the user?
How much will this cost you?
How much will you earn / or save?”
Content Migration Alone Is Not An Effective Content Strategy (Nielsen Norman Group)
“While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fuelled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.”
Read the article: http://www.nngroup.com/articles/intranet-content-strategy/
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