Client: Centre for Middle Eastern Plants

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"The process of defining the website from a user's point of view has helped to define us more fully as a company."

The challenge

The Centre for Middle Eastern Plants (CMEP) had a page on the Royal Botanic Gardens Edinburgh website but needed a website of their own to establish their unique identity and market their commercial services. Their new website had to be usable for an international audience who had vastly different hardware and connection speeds. CMEP chose us because of our user-centred approach to developing and testing websites and the information they provide.

Our approach


We identified CMEP's business objectives and their operational constraints through a workshop. This enabled us to define a technical strategy that would deliver the most value over a three-year period.


Following a content audit and the production of content development guidelines we collaborated closely with CMEP on the information architecture of their new website. By developing wireframes CMEP were fully involved with the design process so when it came to signing-off on screen designs, only one round of revisions were required.


We then developed a highly customised back-end that supported all of their dynamic and static content publishing needs. Once the build was complete we undertook usability testing to ensure the needs of users were met irrespective of their connection speed.

The results

At the start of the project our main concern was that we had a very small budget for Border Crossing Media (BCM) to work with for producing a 'high-end' website. However we found that BCM were able to produce an extremely user friendly 'high-end' website within a tight budget and timeframe.

We valued most the process of defining and ... Read more

Services provided

User experience design

  • Business analysis & strategy
  • Content audit
  • Information architecture
  • Interaction design
  • Persona development
  • Planning, briefs & documentation
  • Remote usability testing
  • Stakeholder research
  • Wireframing & prototyping

User research

  • Competitor research
  • Stakeholder research

Web development

  • Back-end programming
  • HTML & CSS
  • Planning & documentation
  • Project management
  • Quality assurance
  • Remote usability testing
  • Training