Client: Roots Design Workshop

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"What made BCM's service excel was the way our individual needs and ambitions were met, so what started out as a concept for us, has now been realised."

The challenge

Roots Design Workshop wanted to design a minimalist website that communicated the information that first-time customers were looking for. They needed a framework to help identify and develop the content that users of their new website would want most.

Our approach


We helped Roots Design Workshop prioritise their business, design and technical objectives. This allowed us to focus on the areas that would deliver the most value.


We provided Roots with a number of exercises and guidelines that helped them plan and produce their content. Once the information they needed to communicate was defined revisions were made to their site map and content templates.

Next came the sketching process which facilitated the development of an underlying grid. Once we received their finalised screen designs we documented their functional requirements and configured their content management system.


Before long they had a highly customised website that looked like they wanted and any of their team could administer. Through the use of taxonomies, custom fields and post types they now have a design that is focused on the needs of their users, and a content management system that supports their future needs.

The results

"We worked with Border Crossing Media as consultants on the designs for our new website. The team were approachable, accessible and flexible; in this way we always felt fully involved, and as the client, in control of the project. Their thoroughness, unbelievable attention to detail and infinite knowledge of their profession also gave us total confidence from the beginning that our site would be o... Read more

Services provided

User experience design

  • Business analysis & strategy
  • Information architecture
  • Interaction design
  • Planning, briefs & documentation

User research

  • Competitor research

Web development

  • Back-end programming
  • Collaborative design
  • HTML & CSS
  • Planning & documentation
  • Project management
  • Quality assurance
  • Training