Our Work: Cuba Casa

What they needed

The founder of Cuba Casa had a clear vision, he wanted to help travellers and hostel owners find a better way to book rooms online.

To do this, substantial communication and technical infrastructure issues would have to be overcome. We were asked to help manage the process that would be required to realise his vision.

What we did

We helped the founder define the project constraints and develop a clear understanding of the creative and technical resources required. Once a domain had been selected we identified how to develop an identity within the budget at our disposal.

By collaborating closely with the client we developed a brief that clearly articulated what was required. Within a week of the initial submission the identity was complete and an excellent tagline had been developed.

We then started to define the information architecture and business logic of the website. As soon as this was locked-off we developed functional requirements and wireframes to facilitate the design and development process.

Once the necessary documentation was complete we tried to source a developer within the budget at our disposal. Following a negative experience the client decided to increase his development budget. This allowed us to circulate the brief to a number of pre-screened companies.

We selected the company that had the most experience of the target content management system. This decision paid off as it soon became clear that dealing with the unique nature of Cuba would require extensive custom coding. 

Usability tests highlighted areas where amendments were required and despite the delay incurred, solving these issues up-front was critical to delivering the quality of experience the founder demanded. 

The website has recently been released and we look forward to optimising how it performs.

How we did it

• User research
• Competitor research
• Domain research & selection
• Project definition
• Supplier sourcing
• Information architecture
• Wireframing & prototyping
• Usability testing
• Project management

What people are saying

• "We needed to find a company that would understand that the Cuban environment is unique, and would subsequently show flexibility, professionalism and creativity in building a website capable of dealing with these idiosyncrasies.
  
  CubaCasa enjoyed working with BCM as communication was open, honest and constructive. Thanks to BCM's work we are now the proud owners of a website that is usable, visually appealing, and responds to the complications presented by the Cuban terrain.
  
  Problems and constraints were discussed at length and the best solution was found for every issue that cropped up. BCM were always eager to tackle problems and never cut-corners. They always dedicated the amount of time and effort required, regardless of whether this took more than was initially planned.
  
  BCM have invaluable experience and professional know-how in the realms of business analysis, branding, user experience design and online business management. They used all of this expertise to help us achieve and even surpass the expectations we had at the project's outset.
  
  CubaCasa would highly recommend BCM's services for their breadth of online and business knowledge, intelligent and rigorous approach to resolving problems. Their drive to only produce material of the highest-quality, and dedication to seeing projects come to fruition has been highly appreciated.
  
  CubaCasa would like to thank BCM for helping us produce a better brand and website than we initially thought possible."

  Matthew Sellar
  Cuba Casa